No backlink data
Purlo does not ship a free backlink source. An empty backlink screen would be less honest than a clear boundary.
A trustworthy product says where its data stops.
Purlo does not fill gaps with estimates, scraped rankings or plausible numbers. These boundaries are visible before access.
The boundaries are part of the product.
Purlo labels what it measured, what it inferred and what it cannot know. A missing data source stays missing.
No search volume estimates
Ideas are labelled idea, demand not measured. Search Console figures are labelled measured in your Search Console.
No invented rank tracking
Google position means Search Console average position. Purlo does not scrape a SERP and call it a rank.
No silent failures
Timeouts, refusals and parse failures stay visible and out of the eligibility denominator.